CHIC’s DSES Awards: Decoding the Customer Service Playbook

Introduction

Winning the Dubai Service Excellence Scheme (DSES) Award multiple times isn’t luck—it’s the result of meticulous service protocols. Here’s how CHIC does it.

Pillar 1: Employee Training

• Luxury Etiquette Modules: Staff undergo 80+ hours of training on scenarios like handling VIPs or delicate fabrics.
• Language Skills: Fluency in Arabic, English, and Russian to cater to Dubai’s demographics.

Pillar 2: Customer Experience Innovations

• Personal Shoppers: Free 90-minute styling sessions for high-spending clients.
• After-Sales Care: Complimentary leather conditioning with purchase.

Pillar 3: Feedback Loops

• Real-Time Surveys: Post-purchase QR codes link to ratings; responses addressed within 24 hours.
• Mystery Shoppers: Monthly audits ensure consistency.

Impact

• 72% repeat customers—far above the luxury sector average.
• DSES judges praised CHIC’s “anticipatory service” (e.g., remembering size preferences).

About Chic

Website: https://www.chic.ae/

Facebook: https://www.facebook.com/ChicShoesUAE

Instagram: https://www.instagram.com/chicshoesuae/

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LinkedIn: https://www.linkedin.com/company/chic-shoes-co-llc/

Pinterest: https://www.pinterest.com/chiconlineuae/